No more singing the blues: Andre Farr is set to take House of Blues into the sports zone. (Black-owned club and restaurant chain spinoff)

It's safe to say Andre Farr isn't singing the blues. In fact, he's riding high as the CEO and president of the newly created House of Blues Sports.

A high-concept club and restaurant chain, House of Blues infuses new life into the blues with an aggressive marketing strategy. Now it hopes to do the same for sports with its new HOB Sports division. In keeping with its multifaceted image (House of Blues stages concerts and has retail operations and a jazz education foundation), the company's latest venture is a unique blend of elements. HOB Sports hopes to bring sports and entertainment together under a single marketing and promotional roof.

The 27-year-old …